OUR CLEAN STANDARD
Based on academic research and input from top sexual wellness experts, we created the only industry standard to ensure toxic ingredients don’t touch your intimate areas.
Clean Intimate Care
Our plant-based formulas are free of vulvar allergens such as glycerin, gluten, phthalates, sulfates, parabens, alcohol, artificial dyes and fragrances. Our toys are designed from non-toxic materials such as medical-grade silicone and stainless steel. Our packaging is made with sustainable, compostable and recyclable materials.
The Yes List
These natural aphrodisiacs contain nutrients that stimulate blood circulation, balance hormones and soothe the skin, which are necessary for the body to experience arousal or sexual pleasure.
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Aids in hormone regulation and supports the body’s natural physiological arousal process
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A rejuvenating and moisturizing oil that soothes sensitive skin
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An adaptogen that relieves sexual anxiety and increases libido
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A plant that is calming and soothing on the skin
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A spice that promotes blood flow, especially in the abdominal area, facilitating sexual arousal
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A Central American ancient aphrodisiac known to elevate mood and alleviate sexual anxiety
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An aphrodisiac known to increase pelvic circulation, warmth and relaxation
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A tree native to China with properties that relax blood vessels and increase blood flow
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A sexual stimulant known to promote bloodflow
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An ancient Chinese aphrodisiac known for balancing sexual energy
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An ancient aphrodisiac known to relax the body and alleviate discomfort during sex
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A plant-based ingredient that promotes lubrication and hydration
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An ancient Peruvian aphrodisiac that increases libido and boosts fertility
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An Ayurvedic aphrodisiac known for increasing vaginal lubrication and reducing dryness
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Item descriptionA plant native to Asia but grown and used worldwide to help boost libido, arousal, lubrication and treat erectile dysfunction and infertility
The No List
These toxic ingredients can irritate intimate skin, cause allergic reactions, lead to vaginal infections or interfere with the body’s hormonal levels and reproductive processes. Moreover, many of them are harmful to the environment.
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A preservative that may be harmful to embryo during pregnancy. Should not for used on mucous membranes or vagina.
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A chemical used to create ‘slip’ in intimate care products that has been linked to reproductive harm, endocrine disruption and eco-toxicity.
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A preservative that releases formaldehyde, which is a carcinogen and may cause irritation and allergic rash.
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Contaminants in conventional pads and tampons which are linked to cancer, endocrine disruption and reproductive toxicity.
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Ingredient that releases formaldehyde, a carcinogen, and may cause allergic rash or eczema.
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These ingredients are used as surfactants (to make products lather) or emulsifiers (to keep products together). They may be contaminated with ethylene oxide or 1,4-dioxane, which are carcinogens.
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There are many preservatives that release formaldehyde, a known carcinogen, into products. Quaternium 15 is one example. In addition to the cancer concern, these ingredients are usually irritants.
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Glycerin is a naturally occurring component of many oils and waxes.. While it is considered safe for use in many other consumer products, it is not great for intimate parts, as it may trigger bacterial vaginosis, pH imbalance and increase risk of STIs (when used with condoms).
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Commonly used preservatives that can cause irritation or allergic rash.
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These ingredients can break down condoms and increases risk of pH imbalance and STIs.
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Ingredient found in lubricants and condoms. It may cause irritation, pH imbalance, potential reproductive toxicity, and/or be contaminated with 1,4-dioxane and ethylene oxide
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Preservatives found in feminine washes and lubricants which have been linked to hormone disruption.
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Plasticizers found in synthetic fragrances, plastic toys, and more. Many of them remain unlisted on ingredient labels. Some phthalates are known or suspected endocrine disruptors and may be linked to reproductive toxicity, fertility issues, and more.
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A solvent that is used in cosmetics, washes, moisturizers. PEG is the polymer of ethylene oxide, which is a carcinogen.
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Preservatives and disinfectants that might cause contact dermatitis, sensitization, and lead to microbial resistance.
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Dyes impart color. Dyed products should be avoided on mucous membranes or vagina due to possible irritation and other concerns. Bloomi prohibits dyes from all cosmetics and disposable products, but may allow dyes for sex toys and menstrual cups.
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Fragrance is used to scent products. It is a mixture of undisclosed chemicals of unknown toxicity, and may contain allergens, endocrine disruptors, and more. Bloomi allows essential oils and natural fragrance, but we encourage people to use simple, unscented products on intimate areas.
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Preservatives with antibacterial properties used in feminine washes and other intimate care products. They may be associated with hormone disruption.
