Why we developed an essentials collection for all bodies
Bloomi is a clean intimate care and sexual wellness brand that formulates essentials for all bodies.
Bloomi launched as a clean intimate care marketplace curating products that overwhelmingly served people with vulvas. Understanding that a majority of people with vulvas need at least 15 minutes to be fully aroused, we developed our first product, Bloomi Arousal Oil with botanical aphrodisiacs, to help enhance sensitivity and provide more fulfilling intimate moments for these individuals as well.
While the Bloomi Arousal Oil quickly became a bestseller, receiving an average rating of 9 out of 10 by users, we began receiving feedback from our community and learned that people with penises were also interested in trying pleasure products. So we went back to the lab and began researching and testing clean and vegan ingredients that could be used for both vulvas and penises—and our team developed the formulas you’ve been asking for.
With our new plant-powered Bloomi Essentials, we’re excited to introduce a line that stimulates all bodies. From intimate washes and moisturizers to lubricants and pleasure oils, our Bloomi Essentials line is accessible, approachable and shareable.
The Bloomi Essentials line is accessible.
Clean intimate care products are often inaccessible, and that doesn’t sit well with us. Products in our Bloomi Essentials line start at $9 and go up to $50, max. We don’t want price to ever steer you away from building a clean intimate care and sexual health routine.
We also designed our sex toys to have medical-grade silicone that is bendable and flexible, so that people with different mobility levels can easily use them during intimate moments. Additionally, all of our packaging is in English and Spanish to expand our reach and honor the communities we come from.
Bloomi Essentials
Explore plant-based intimate wellness essentials, formulated for all bodies.
The Bloomi Essentials line is approachable.
We wanted our pleasure devices to be as simple and versatile as possible. They are gentle enough for beginners and strong enough for the vibe connoisseurs out there. Indulge is a double-sided vibrator designed to comfortably reach multiple pleasure spots. The vibrating side is slightly thicker, while the non-vibrating side is slightly thinner. Both ends are designed for internal pleasure, including the G-spot and P-spot.
Massage is a flexible vibrator with a rounded side for body massages and a curvy side for clitoral stimulation. It’s designed to fit comfortably in your hand. Both Indulge and Massage have three easy-to-use vibration intensities and patterns: constant, pulse and teasing murmur. Check out our product guides to learn more.
As for our liquid essentials, every formula is plant-powered and includes ingredient lists that are approachable and comprehensive. Have you ever checked the ingredient labels on your intimate care products and felt more confused? Maybe you couldn’t pronounce most of the ingredients listed. You are not alone.
In fact, 75% of people with vulvas say they feel confused about ingredients on the labels of their intimate care products. This is why we are fully committed to maintaining transparency when it comes to the ingredients in our Bloomi Essentials line and ensuring toxic ingredients never touch your intimate areas.
The Bloomi Essentials line is shareable.
We created each Bloomi essential to fit seamlessly into intimate moments between you and your partner(s) who may (or may not) have different genitals. Vulva skin and penile skin are more similar than you think. Vulva and penile skin have a similar pH level of about 3.8 to 5. Both are also very sensitive and experience similar discomforts throughout the day: sweat, hair growth and the flow of natural liquids like blood or semen.
This is why our entire Bloomi essentials line was developed with both vulva and penile skin in mind. For example, we formulated Desire Sensual Pleasure Oil with botanical aphrodisiacs that, of course, stimulate vulvas (e.g. damiana, evening primrose and pumpkin) and also heighten sensations in penises (e.g. nutmeg, cinnamon and passionflower). Think of it as Bloomi Arousal Oil 2.0.
Whether you choose to take turns massaging each other with Relax or shower together post-sex with Cleanse, know that every Bloomi Essential was created for all bodies.